Distribu vs. Shopify B2B
Shopify B2B is a fit if you already live inside the Shopify Plus ecosystem. Distribu is built B2B-first — per-buyer pricing, credit limits, a branded portal, and a REST API come in the base plan.
Distribu is best for
Distributors and manufacturers who want a B2B portal without paying for Plus, and who need a clean REST API + webhooks on day one.
Shopify B2B is best for
Brands already on Shopify Plus that want to add a wholesale channel next to their D2C store.
Feature-by-feature
Where each tool stands today. Notes call out caveats and plan-gated features.
| Feature | Distribu | Shopify |
|---|---|---|
| Customer experience | ||
Branded customer storefront at your slug | Yes | Yes |
Per-buyer price lists | Yes | Partial Shopify Plus only |
Credit limits & net-30 terms | Yes | Partial Plus only; limited surfaces |
Multi-user buyer accounts (ADMIN / BUYER / VIEWER) | Yes | Yes |
Returns, refunds, and store credit | Yes | Partial Requires an app for store credit |
| Orders & operations | ||
Audited stock-movement ledger Every change to stock is logged — who, when, why. | Yes | No |
CSV bulk import with row-level errors | Yes | Yes |
Orders from dashboard, portal, and API land in one queue | Yes | Partial D2C and B2B carts can diverge |
Scheduled reports (daily / weekly / monthly) | Yes | Partial Via third-party apps |
| Integrations & developer | ||
REST API in the base plan | Yes | Partial Advanced + Plus only for some endpoints |
Signed webhooks with secret rotation | Yes | Yes |
Scoped API keys with per-key rate limits | Yes | Partial Scopes only; no per-key limits |
Native QuickBooks / Xero / HubSpot / Slack | Yes | Partial Via app marketplace, paid |
| Pricing & access control | ||
B2B features in the base plan | Yes | No B2B requires Plus (~$2,300/mo) |
Transaction fees on orders | Yes No transaction fees | No 0.6%–2% unless using Shopify Payments |
Granular staff roles & permissions | Yes | Yes |
14-day free trial, no credit card | Yes | Partial 3-day then $1/mo promos |
Based on publicly available documentation at the time of writing. If we’ve got something wrong, tell us at hello@distribu.app and we’ll update.
The bottom line
If you're already deep in Shopify Plus, staying put makes sense. If you're picking today — especially as a distributor or manufacturer, not a D2C-first brand — Distribu puts B2B fundamentals (per-buyer pricing, credit limits, audit trails, API) in the base plan without the Plus surcharge.